Brixen The Reindeer Is Joining LEGO For Christmas - LEGO 10275 - Elf Club House


LEGO 10275 - Elf Club House


Former Toy Photographer and now LEGO designer Chris McVeigh is impressing us one again! The first set he gave us when joining the LEGO Group was the Brick Sketch sets, which Chris was designing before he became a designer at HQ. For those who know Chris's work, there is another throwback in the LEGO Elf Club House to his pre-LEGO life. Do you know what it is?

That's right! The computer! Before working for LEGO, Chris was known for building old computers out of LEGO bricks. So, he thought it would be a fun nod to his past to include a small brick-build computer in this set.

Just like all the Christmas sets LEGO gives us, this is packed with festive fun. The LEGO Elf Club House gives us a glimpse into the everyday lives of Santa's little helpers, including a waggle machine to help them refuel after a long day of toy making, a brick-built repositionable chimney and even a ‘sleigh port’ to park the elf’s sleigh in, ready to load up with presents.


We have also been loaded up with Elf workers in this set, each with their own personalities. It appears they sleep on a rotating roster, as there are three beds are six Elves, but I guess someone has to get the work done! Inside their house is full of fun story elements, with a family photo on the wall, count down calendar and work bench.

LEGO have also given us a new element! No more building reindeer like a chump, they now introduced a fully molded reindeer to pull the sleigh, which Chris has affectionately named Brixen!

The LEGO® Elf Clubhouse, which measures at 8.5” (22cm) high and 5” (13cm) deep, makes a stunning display piece - with a LEGO light brick included in the set to help illuminate the festive scene. Add it to other sets in the LEGO Holiday collection, including the LEGO Creator Expert Gingerbread House and the LEGO Creator Expert Winter Village Fire Station to create a decorative festive display.



LEGO Elf Club House™ will be available directly via LEGO.com and LEGO Stores from 23rd September


For the full press release and interview with LEGO designer Chris McVeigh, scroll down this page.


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BUILD THE LEGO® ELF CLUB HOUSE AND BRING THE MAGIC OF

CHRISTMAS INTO YOUR HOME


The latest set in the LEGO® Holiday collection the Elf Clubhouse is a delightful addition to any holiday display, available from LEGO Retail Stores and LEGO.com from the 23rd of September.


Experience the magic of Christmas this holiday season and discover the quaint cottage that is home to Santa's Elves, with the latest LEGO holiday set – the LEGO® Elf Clubhouse. Jam-packed with seasonal touches, the LEGO® Elf Club House allows families to escape the chaos of holiday season, immerse themselves in the fantasy world of holiday season and create a new festive building tradition.

The LEGO Elf Clubhouse is a truly magical set, with festive features which offer a glimpse into the everyday lives of Santa’s little helpers – including a waffle machine to help them refuel after a long day of toy making, a brick-built repositionable chimney and even a ‘sleigh port’ to park the elf’s sleigh in, ready to load up with presents for adults and children alike.

This brand-new holiday set is the perfect festive family tradition and a way for families (naughty or nice) to enjoy the magic of Holiday season and build together to bring their ultimate Christmas fantasy to life. Deck the halls with the LEGO® Elf Clubhouse Christmas Tree, which is brimming with colourful baubles, sneak under the Christmas tree a selection of toys and small gifts the elves have prepared for each other and watch Santa’s sleigh take off into the night sky with the telescope. You can even use the computer to track who has been naughty and who’s nice!

Once you’ve finished your DIY project, The LEGO® Elf Clubhouse, which measures at 8.5” (22cm) high and 5” (13cm) deep, makes a stunning display piece - with a LEGO light brick included in the set to help illuminate the festive scene. Add it to other sets in the LEGO Holiday collection, including the LEGO Creator Expert Gingerbread House and the LEGO Creator Expert Winter Village Fire Station to create a decorative festive display.



Q&A with Chris McVeigh the LEGO designer behind

LEGO Elf Clubhouse and Brick Sketches


Q: What was your inspiration for the LEGO Elf Clubhouse?

I thought it would be great fun to explore the world of Santa’s Elves. Where do they go after a hard day’s work making toys? What do they do for fun? Do they give gifts to each other for Christmas? In terms of architecture, the set was inspired by both alpine chalets and Tudor-style homes, with a dash of Christmas magic for good measure.

Q: What is your favourite element of this set?

The reindeer, which is all-new with this set! I like to call her Brixen.

Q: Are there any Easter eggs or interesting designing anecdotes you can tell us about the set?

Before working for LEGO, I was known for building old computers out of LEGO bricks. So, I thought it would be a fun nod to my past to include a small brick-build computer in this set.

Q: How do you find your inspiration for the holiday sets?

Christmas has always been a special time of year for my family and so I have many warm memories to look back on. And if I am ever struggling, listening to a Christmas carol like Silver Bells or Winter Wonderland will instantly put me in the right frame of mind.

Q: What is your inspiration for the brick sketch models that you have also been designing?

A few years ago, I was part of an artist’s group on a social media platform, and at the time, a number of talented artists in the group were creating amazing marker sketches on small cardstock as a way to promote their artwork. I thought it would be fun to participate, but I wanted to put my own spin on it. So, I created what I called a “Brick Sketch,” which was a LEGO character portrait on a 12x16 canvas. Although the first one I posted was a bit tongue-in-cheek, people reacted so positively that I was encouraged to build more!

Q: How long have you been building with LEGO brick products for?

I spent much of my childhood building towns and cities out of LEGO. But like many people, I set LEGO aside during my teenage years as I focused on school and university. Thankfully, I was given two small LEGO Star Wars sets as part of a gift exchange in 2006. These were the first two sets I’d built in over a decade, and they put me on a path that would bring me to Billund. (And thank you, Jason, and Stephanie, for 7139 Ewok Attack and 7251 Darth Vader Transformation!)

Q: How did it feel to turn your passion as a LEGO fan into a full-time job?

It has been an amazing journey, really. I feel very fortunate.

Q: How did this opportunity come about/ how did you get LEGO’s attention?

Although many people at LEGO were aware of my work as a fan designer, I went through the normal recruitment process to get my design job.

Q: What is the process you go through when designing a new set like the Elf House?

I like to start by sketching concepts. It helps me articulate shapes and explores different styles. Once I have some solid ideas, I start building physical models. It is then a matter of refining the build and adding lots of fun little details.

Q: What’s the biggest challenge with building a holiday set?

The roof. Finding just the right angle and coming up with a clever way of mounting the roofs is a huge challenge. But it is very rewarding when you engineer something that works well.

Q: Favorite building technique used in this set?

The Elf Clubhouse has several interesting techniques. I think my favourite is using Plate 1x2, rounded to create a wreath. And although it is less visible, I am also pleased with the staggering of the 1x1x5 bricks in the chimney to give it added structural stability.

Q: What advice would you give to aspiring LEGO designers?

Keep building! The more you build, the more you understand the full range of possibilities with LEGO bricks. Also, keep an eye out for new elements and how you can use them to improve your models. How you present your model is also important, so take time to learn about photography, experiment with lighting, and do not be afraid of trying something different!

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